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US: Global Fresh Technology Group announce new services

Jeffrey Brandenburg, of the JSB Group (www.jsbgroup.com), Deirdre Holcroft of Holcroft Postharvest Consulting Inc. (www.holcroftpostharvest.com) and Manuel Madrid of Fruit Profits (www.fruitprofits.com), the founding members of the Global Fresh Technology Group, are pleased to announce the association of David Barney, of Geofresh Ltd, as well as the addition of support services in advanced statistics and sensory analysis.

The Global Fresh Technology Group is an international association of experts providing technical and educational services to the fresh produce, ornamental, and food industries. The Group’s expertise covers growing, postharvest, processing, packaging, handling, transportation, food safety and equipment technologies, and represents over 90 years of combined experience. Offices are located in Davis, California and Greenfield, Massachusetts, USA, Valencia, Spain, and Lincolnshire, UK.

David Barney brings over 25 years of experience in the global produce industry, most recently as Produce Sector Development Manager for Geest/Bakkavör. Geofresh Ltd provides resource and expertise connecting food businesses to their raw material sources in order to optimize efficiency and sustainability throughout the supply chain. David's work encompasses primary production, fresh-produce procurement and processing particularly of ready-to-eat produce.

The Global Fresh Technology Group is also pleased to announce the addition of two new services, sensory analysis and advanced statistics.

Sensory services include establishing and facilitating ‘in house’ sensory protocols and panels for quality control and product development; reviewing existing sensory methodology and facilities; conducting consumer preference tests in a store; correlating sensory data, objective instrumental quality tests and consumer hedonic liking and conducting detailed sensory projects using a trained external panel.   

Advanced statistics include analyzing large databases, multivariate visualization and analysis, modeling techniques, and design and analysis of experiments.  These methods are useful in research, development, and marketing, including fresh-cut processing, field and postharvest trials, quality testing, dose-response trials, and prediction.

For more information:
Deirdre Holcroft
Holcroft Postharvest Consulting Inc.
Tel: +1 530 574 6882

Publication date: 1/16/2013


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