Germany: Rijk Zwaan stimulates the senses at Fruit Logistica
When it comes to vegetables, Rijk Zwaan believes that the personal experience is key. Hence, the breeding company intends to stimulate all five senses on its exhibition stand this year. As well as seeing the wide assortment of Rijk Zwaan products, visitors will also be able to experience many of them in other ways. This will highlight the importance of not only taste and smell, but also touch and even sound too. The result: an inspiring journey of discovery which will enable Fruit Logistica visitors to put themselves in the consumers’ shoes for a while.
"We are convinced that this will spark off some interesting discussions with our partners," says Auke Ferwerda, Marketing Manager at Rijk Zwaan. "And that is our main aim once more at Fruit Logistica: to inspire each other to find ways to further boost consumer enthusiasm for our products and to work together to increase worldwide vegetable consumption. That’s why we will also again be paying special attention to our social salad network, Lovemysalad.com, at the show."
New concepts
Needless to say, Rijk Zwaan will also be displaying a number of innovative products and concepts at the Fruit Logistica exhibition, such as a first glimpse of 'Salanova XL' which is a promising extension of the Salanova range. "We have devised an unusual way of letting visitors experience this new convenience lettuce for themselves," reveals Ferwerda. "During Fruit Logistica, we are expecting this novelty – and the sensational manner in which we will present it – to attract a lot of attention."
As well as the international chain team, a large number of Rijk Zwaan crop specialists will also be present so that visitors to the stand will always be able to find the right discussion partner. Fruit Logistica will take place from 6 to 8 February 2013 at the Messe Berlin fairgrounds in Berlin, Germany. Rijk Zwaan will be located in Hall 1.2, Stand B24.
For more information:
Ton van Leeuwen
Rijk Zwaan
Tel: +31 (0) 174 532 487