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Fruit Logistica 2013 Hall 4.2 - Stand A-09

La Linea Verde aim to develop European markets

This year again, La Linea Verde, one of the major Italian companies in fresh-cut fruit and vegetables, chilled fresh ready meals and fresh beverage market in Italy, will take part in Fruit Logistica, the most important European fair of the fruit and vegetable sector.

The group produces for the most important Italian private labels as well as for its own brand DimmidiSì.

La Linea Verde is already active on foreign markets, and adopts multiple export strategies: selling finished products from Italy in neighbouring countries - both own brand and other store brands; exporting unwashed salads all over Europe, such as baby leaf - the company is one of the leading growers in Europe of this product, with an excellent performance continuing from going on since 2011; exporting the format “La Linea Verde Italia”, such as in the case of our company in Spain (guaranteed monitoring of the entire supply chain, i.e. total control of the product’s life cycle: from seeding and harvesting on the farms, through the production process, right up to delivery service).

La Linea Verde intends to develop its business in European markets, also in partnership with local partners. The Group is looking as well for distributors, exporters and agents, and for contact persons of large-scale retailers.

La Linea Verde will be in the AOP UNOLOMBARDIA stand, Hall 4.2/ A-09 (in the “Sole & Rugiada” Corner). The entire management will be present for the duration of the whole event. It will be a pleasure to meet you at Fruit Logistica.

La Linea Verde Group

  • A private family-owned company, founded in 1991 by two brothers, Giuseppe and Domenico Battagliola. It is based on a solid family tradition, as it is the evolution of the family agricultural holding.
  • 6 production sites: 4 in Italy (in North and in South Italy), 1 in Spain (fresh-cut salads for the Iberian market), 1 in Austria (gastronomy and prepared salads for Austrian market)
  • 2 farms: 1 in the North of Italy, and 1 in the South, the last one with 100 ha of tunnel greenhouses, in order to offer baby-leaf and fully-grown salads all year long.
  • 1 chilled-transport company, in the north of Italy, with 100 trucks
  • 42,000 m² production area
  • More than 1,000 staff
  • Group turnover 2011: 176 million €; ESTIMATE 2012: 185 million €;
  • 1 Mio of pieces produced and delivered every day (about 730 Items)


La Linea Verde is one of the leaders in innovation for fresh-cut and fresh ready meals. Continuous investment in technology, and its own dedicated research and development team are two key factors in the Group’s development of such a wide range of successful products.

Company brand
DimmidiSì (www.dimmidisi.it): a wide range of fresh-cut fruit and vegetables and chilled fresh ready meals to extend the product array in the produce department and maximize turnover. Most of these products have created new markets and are market leaders in Italy.

Products:
Fresh-cut salads - Fresh-cut fruit - Prepared salads - Fresh ready soups, Fresh broth - Fresh mashed potatoes ready to eat - Fresh fruit beverages.

Company
Italy - Head Office
La Linea Verde Soc. Agr. S.p.A.
Via Artigianale 49
25025 Manerbio (BS), Italy
T +39-030-93 73 611
F +39-030-93 73 621
export@lalineaverde.it
www.lalineaverde.it

Check us on Virtual Market Place of Fruit Logistica site: www.fruitlogistica.com
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