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Vegetable grower-shipper emphasizes itself as a local supplierWhen it comes to exhibiting at the Viva Fresh Expo, to Frank Schuster of Val Verde Vegetable Co., it’s almost like connecting with some old industry friends. “We have long supported the Texas International Produce Association and we’re proud to continue to exhibit at Viva Fresh,” says Schuster, adding that Val Verde’s membership stretches back more than 30 years.
Val Verde, one of the oldest packer/shipper/importers in Texas, and who has affiliations with growers in South Texas and throughout Mexico, is a family-owned business specializing in leafy greens, cabbage, cauliflower, onions and oriental vegetables from Texas. (Its personal farming operation is under El Sabino Family Farms, LLC.) “We started a Texas organics program two years ago and have found that there’s strong demand in that area,” says Schuster.
Cauliflower on display
Though this year, Val Verde’s intent is to focus on its cauliflower program. “We’re the largest cauliflower grower in Texas and this has worked out well for us because there’s nothing like a Texan’s pride in purchasing local Texas-grown product,” says Schuster. “We see the same phenomena with demand for Texas organics and we especially like to grow organic cilantro, kale, Swiss chard, parsley and beets.”
So along with establishing itself as a cauliflower and organic supplier, Val Verde’s presence at Viva Fresh extends its history as a source of local product. “I’ve personally served as president of the association back when it was called The Texas Citrus and Vegetable Association,” says Schuster. “The Viva Fresh show comes towards the tail end of the Texas shipping season. But the wide attendance of buyers at the show gives us an opportunity to greet old friends and meet new ones to talk about Mexican product and future Texas business.”
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Val Verde Vegetable Co.
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