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UK: Fingerlime on way to Budgens

Budgens will become the first retail brand in the UK to stock the exotic fruit, named ‘citrus caviar’. The fruit, also known as a ‘finger lime’ will be stocked at the Budgens of Islington store in London, and could be rolled out nationally across Budgens stores in 2013 if it proves popular.

Citrus caviar is a versatile fruit, which can be eaten on its own, or added to drinks. Native to Australia, it has the shape and size of an adult finger and a bright skin, ranging from green, orange, yellow or red. The nickname stems from the fruit’s juicy pearl-like insides which, depending on the variety, can be beads of white, bright pink, lime green or yellow.

Citrus caviar will be available in Budgens of Islington from December 13th, at £4.99 per 100g punnet.

Source: talkingretail.com

Publication date: 12/14/2012


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