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Potatoes in second place
UK: Carrots most important Christmas dinner item

Sainsbury's "Pleasure on a Plate Index" has revealed that the most important Christmas dinner ingredient for the average Brit is the carrot.

The index, which acts as a barometer tracking the UK’s feeling towards festive products, asked adults to rate products across various criteria, including how gratifying and healthy they are, as well as their expense and how nostalgic they make people feel.

The research revealed that the humble carrot generates the most happiness, taking number one spot in the index, with second place going to the ever popular potato and turkey coming in third.


Publication date: 12/12/2012


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