US: RPE to launch microwavable potato pack at PMA

RPE announced the addition of a microwaveable package to their line of Tasteful Selections specialty potatoes. The sixteen-ounce bags will be available to retailers nationwide after they are unveiled at PMA Fresh Summit on October 26.

Tasteful Selections are specialty baby potatoes with unique size and flavor profiles that are available at over 8,000 retail stores nationwide. The Tasteful Selections brand means convenience with its ready to cook potatoes—they are thin-skinned and pre-washed and their “bite right” sizing is popular for easy, quick and consistent cooking. Following the phenomenal success of the original line, the new microwave bags add to the convenience by shortening the cooking time to just six minutes.

“We really wanted to raise the bar on microwaveable potatoes,” says Russell Wysocki, president and CEO of RPE. “So many microwaveable packs have potatoes that vary in size so dramatically that you end up with a package that has fewer potatoes per pack and uneven cook times for the individual potatoes. Our new microwaveable packs have potato sizing that is so uniform, potatoes’ diameters only vary by five millimeters, resulting in even cooking and faster cook times for the consumer.”

The microwave packages are now available for the Ruby Sensation and Honey Gold varieties of Tasteful Selections™, which are two of the top selling varieties in the line. These new packages will be highlighted in the new product showcase at PMA Fresh Summit, and available for review at RPE’s booth, no. 1991.

“We are excited to give consumers opportunity to have a microwave-in-bag option,” stated Randy Shell, vice president of marketing and new business development at RPE. “The Tasteful Selections™ brand is all about providing consumers with fast prep, even cook times and a unique eating experience. We’ve just taken it one step further by upping the convenience factor. We want to give consumers another option when it comes to how they prepare their potatoes.”

Tasteful Selections potatoes are grown year-round in the Bakersfield, Calif. area and are available at supermarkets nationwide. For store locations, recipes and more, visit TastefulSelections.com.

For more information:
Randy Shell
Tel:(+1 952) 353-4747
randy.shell@rpespud.com