Poland: market for organic food will grow tenfold during next decade

Warsaw - According to the Polish trade magazine „Agrotrends”, the Carrefour Group will start promoting organic food in Polish supermarkets by installing dedicated stands. Carrefour Poland wants to educate consumers at first – said Marek Klaus, director of the Fresh Food Department – since organic food is more expensive than traditional. Combining all the organic products in one place in the supermarket will help consumers to notice it and the price difference – between traditional and organic product – will be less visible this way.

The market for organic food in Poland is currently estimated at € 50 million. But according to specialists its value should rise to at least € 500 million in the next ten years. At the beginning Carrefour Poland entered into an agreement with “Polish Ecology Association”, an organization of about 30 Polish producers and processors of organic food. According to president of “Polish Ecology Association” Liliana Lehler-Rychel, some of the supermarkets networks (like Polish chains “Alma” or “Peter and Paul”) are already interested in organic food, because consumers ask for this kind of products more frequently and they are willing to pay more for it.

Publication date: March 30 2007
Author: FreshPlaza Correspondent Poland
Copyright: www.freshplaza.com