Zwaardfruit continues as Jaguar, the Fresh Company
closure of turbulent period

Tholen - Starting this week, the name Zwaardfruit has been replaced by Jaguar, the Fresh Company. With this new company name a turbulent period is closed and the importance of the brand Jaguar is underlined. However, the well known Jaguar logo is adapted only slightly, with the replacement of ‘eye for quality’ with ‘the fresh company’.

At the exhibition Food Week in Utrecht this week, the new name and company image were presented. For more information you can still contact your trusted Jaguar contact person or you can surf to the refreshed website www.jaguarfreshcompany.com.

Publication date: March 29 2007
Author: André van der Wiel
Copyright: www.freshplaza.com