Pakistan to end Kinnow season in next few days

Sargodha: Recent rain has disturbed harvesting and processing and most of the pack house will close their operation by end of this month, despite good market in Russia. Frequent rains during past few days have damage most of the remaining crop and there are hardly kinnow left for exports. These small quantities will increase cost on processing and therefore export consignment is no more feasible.

Last season Pakistan finished it season in beginning of April and most of the processors focused on Iran which paid highest prices at the end of season. Fewer crops during the season and recent rains have caused early finish of season this year.

EurepGAP

Sargodha: Leading processors has signed for EurepGAP. A meeting was held on 19/feb among leading exporters and all registrations forms were filled. A strategy has been chalked out to implement Good Agriculture Practices in the region. Agri Business a branch of Government of Pakistan has supported this program by contributing 50% of service cost, remaining cost along with implementation cost would be borne by processors. “We hope that good practices in the region will help us to increase quality of crop and we are positive that EurepGAP will attract more farmers to adapt this practices for benefit of trade” says Mr. Sadruddin, leading exporter to Russia and Far East.

Czech Republic

Government of Pakistan together with exporters are arranging a weeklong promotional campaign in March 2007, in Czech Republic as part of its efforts to explore new markets for kinno. During this campaign, Groups will be putting Kinnow on display in seven branches of two big stores namely `Tesco` and `Interspaar` in the city of Prague.

Consumers will be offered Kinnow free of cost for testing so as to create a market for this product. `Shipment of 52 metric tones of Kinnow will be made in a week time while this promotional campaign will be held by mid of March.

More information: Saleem Sadruddin

Cell: Pakistan +92-300-203-1234
or USA +1-(904) 425-9596 (roaming)
Phone Direct: +92-48-600-1524
Fax: +92-21-5869920
www.sadruddin.com