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Israel: Juran – New technologies innovating the food industry with Fresh Defrosting and Fresh Pomegranate Arils

5 February, 2007. FreshPOM™ and Fresh Defrost™ are the most recent technology breakthroughs offered by Juran Technologies, a leading developer and manufacturer of innovative equipment and processes for the agricultural and food industries.

FreshPOM™ is an automated method for extracting arils (rubies - the juicy edible seeds) from pomegranates, with minimal manpower requirements, and untouched by human hands. The result is a higher quality, more hygienic product, saving the consumer the bother and mess involved in peeling the difficult-to-deal-with fruit.

The proven technology is already successfully operating on 3 continents. FreshPOM™ is helping to meet the worldwide growing popularity of the pomegranate due to increased awareness of its remarkable health benefits. “Groceries and supermarkets throughout the world are purchasing the fresh arils from our customers, enjoying the high quality and long shelf life of the product. The European market, originally attracted to the health benefits and nutritional value of the fruit, has developed a real taste for the fruity arils, using them in salads, cooking and for high quality juice, bringing the demand for the product even higher” reports Alon Hod, Juran’s VP Sales & Marketing.

Fresh Defrost™, soon to be revealed for the first time at the coming Fruit Logistica Exhibition in Berlin, is a breakthrough technology allowing freezing of sensitive fruit while keeping their freshness after defrosting. Fruit that undergoes the Fresh Defrost™ process maintains its structural integrity, moisture, original texture and nutritional value for up to 5 hours after defrosting. Designed as an add-on to existing IQF facilities, Fresh Defrost™ allows for the first time the freezing of berries, cherries, pomegranate arils, figs, apricot, mango and many more, without losing their taste and becoming mushy as they do with current freezing processes. “During the Fruit Logistica Exhibition, we will look for potential partners to launch this exciting new technology”, says Ofer Juran, CEO of Juran Technologies. “Fresh Defrost™ will allow home consumers, restaurants and hotels to enjoy for the first time seasonal fruits with full freshness, all year round", adds Hod.

Juran Technologies will be presenting its two latest technologies this week at the Fruit Logistica Exhibition in Berlin, at Hall 6.1/A-08, from February 8-10.

Alon Hod, VP Sales & Marketing
Juran Technologies
Tel: +972-3-9640377
Cell: +972-52-6306880
Fax: +972-3-9640451