PMA Produce Packaging Research Provides Insight on Consumer Preferences and Ways to Increase ROI
 The Produce Marketing Association’s (PMA) Packaging Council recently commissioned a research study, Produce Packaging: A Means to Increase Sales, which reveals key findings that provide insight into what consumers want and ways to make packaged fresh produce more appealing.
Consumers’ lifestyles and their desire for a healthy diet requires retail and foodservice outlets to offer options to satisfy consumers’ needs for convenience. Packaged fresh produce fulfills these needs, thus identifying an opportunity to drive sales by marketing these items based on consumer preferences.
Research was conducted by Opinion Dynamics Corporation in 2006. Results of the study have been complied into a four-part report which includes packaging trends and benchmarks emerging from a comparison of the two studies, new ways to position proactive packaging innovations, best practices in packaging, and executive interviews from industry leaders on using packaging as a marketing tool.
Produce Packaging: A Means to Increase Sales is available for purchase at www.pma.com/packagingresearch/ or by calling the PMA Solution Center at +1 (302) 738-7100.
Contact:
Debra Mitchell,
Phone: +1 (302) 738-7100, ext. 3008
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