Vietnam: F-mart network launched for fresh fruits and vegetables

In middle January 2007, the FDC Joint Stock Company will roll out a supermarket network called “F-mart” to sell many kinds of fresh vegetable and fruits. Products on display at F-mart network mainly are fresh and safe fruits, vegetables and food seasonings to serve various types of Asian and Western dishes. All these fresh products are originated from different well-known domestic plantations such as Van Noi (Hanoi), Moc Chau (Son La), Do Luong (Nghe An) and others.

Before serving the customers’ demands, all products have been strictly inspected by officials in the supermarkets together with experts from the Hanoi’s Agency of Food and Vegetable Sanitary Inspection so that all the products are guaranteed in good quality.

To attract customers, F-mart network apply the most convenient business operation in the slogan “customers first”. In other words, products will be delivered door-to-door following the customers’ requests. In the series of its launching days, all supermarkets in the F-mart network will offer a special promotion when customers are welcome to use 50 items for free a day.

Source: vneconomy.com.vn