| CORBANA celebrates its 35th anniversary of producing high quality bananas
at Fruit Logistica in Berlin
 CORBANA, Corporación Bananera Nacional - the Costa Rican national banana producers association, celebrates its 35th anniversary at the trade fair of Fruit Logistica in Berlin. The pop-art style designed stand highlights Corbana’s bananas as a piece of art, representing Corbana’s pioneering role in social and environmental issues.
A visit to the Corbana stand located in Hall 4.1, Corridor A, stand number 01 at Fruit Logistica will easily convince you about the excellence of the Costa Rican bananas: the world’s best bananas!
At the Estrella banana plantation, Corbana, Cost Rica.
Founded in February 1971, the association has over the last three decades worked diligently to raise the productivity within the framework of sustainable agriculture. Jorge Sauma, CEO of CORBANA, declares that “it is important to reiterate and highlight that Costa Rica has notably developed over the last 35 years a banana production model based on high social and environmental standards implying greater production costs than those countries that do not apply such policies.”
Costa Rica, the second largest banana exporter in the world, is the only banana exporting country in Latin America that has a true social policy and a comprehensive approach to worker welfare. Banana workers and their families are provided with free housing, education, medical services, illness prevention programs and other tools and protection equipment to ensure a safe working environment.
Thanks to its innovative research projects, technical support and new marketing strategies, CORBANA has managed to produce bananas of high quality, taking into account the environment as well as the social security infrastructure. Costa Rican bananas are reputed for being among the most environmentally sustainable in the world.
Costa Rica is the second largest banana exporter after Ecuador. In 2004, it exported 98.5 million banana boxes worth € 540 million, representing 9% of its total exports. The banana industry generates 40 000 direct jobs and another 100 000 indirectly.
Clearly, European consumers appreciate the high social and environmental standards employed in the banana production process in Costa Rica. Costa Rica is the second largest supplier of bananas to the European Union (the supply represents 28% of the EU imports from Latin America).
For further information please contact:
Ernesto Villalobos T
CORPORACION BANANERA NACIONAL
Apdo.: 6504-1000 San José, Costa Rica
Tel: (506) 224-4111 Fax: (506) 283 4114
Website: www.corbana.co.cr
E-mail: evillalobos@CORBANA.CO.CR
Germaine Basteleijsens
Weber Shandwick
50 rue Wiertz, 1050 Brussels
Tel: (32) 2 282 16 33
gbasteleijsens@webershandwick.com
|
