RFID tested in fresh produce supply chain

Publix Super Markets here is participating in a University of Florida radio frequency identification research pilot called Visibility Validated (V2), according to RedTail Solutions, Westborough, Mass, which announced its own participation in the pilot yesterday. V2 will measure the impact of improved supply chain visibility between suppliers and retailers when it comes to distributing fresh produce.

V2 is focused on the publishing of observation events to a virtual test bed simulation of the EPCGlobal Network, according to RedTail. Produce suppliers involved in the project include Del Monte Fresh Produce, Tanimura & Antle and Ballentine Produce. RedTail is developing the business intelligence interface to work with track and trace services from VeriSign, Mountain View, Calif.

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