The New Zealand apple harvest got off to a slow start, but started picking up from March onwards and has been in full swing since. Volumes seem to be slightly down on estimate across most varieties due to smaller size profile.
"The weather has been exceptional for the whole harvest period in both Hawkes Bay and Nelson. After the two wettest seasons on record, it was great to have a hot dry harvest, although it would be good to get some rain now as the trees are in need of a good drink," said Kurt Livingston from Fern Ridge Fresh.
"Our growers have now finished harvest for the season, which is a great milestone to tick off! The last variety was Pink Lady, and that is now being packed for export. The colour and brix in Pink Lady this year is stunning. Size across most varieties is down, but brix and general eating quality has been fantastic due to the hot and dry growing season."
According to Kurt, the Asian market has been interesting this year. "Vietnam seemed to start slow with a hangover from last year's over supply of apples. This market has since picked up for the premium varieties, particularly the larger sizes in Hanoi, while Taiwan has been oversupplied with US apples, so it has been a tough start for our New Zealand sales into that market. There is price pressure on Fuji and movement is slower than usual."
"The Chinese market has been up and down for New Zealand's apples to date. There was pressure on pricing for early Royal Gala, but the market has now picked up and movement is solid. The overall volume of New Zealand Gala to China is still down, so we expect the demand should hold and maybe even strengthen for the remainder of the season. For the higher value varieties, movement and stock turnover seems to be slow, particularly for the medium sizes. The smaller size profile across most of New Zealand's varieties means there is a shortage of larger sizes, so these are moving fast and receiving good prices. The most important thing in China this year is delivering good quality, so the market has the confidence to continue buying our brands and varieties.
"The carry over of US stock has had an impact on demand for our apples, particularly in Taiwan. The South African apples are also a popular option in most markets, and seem to be growing market share in Asia."
Fern Ridge Fresh rebranded the KORU® apple variety this year and the first containers have 
recently arrived in Vietnam and have sold through quickly. "Particularly the larger sizes have been popular as they are in high demand. It is a good year to launch the new brand, as the color and flavor of KORU® has been fantastic."
For more information:
Kurt Livingston
Fern Ridge Fresh
Tel: +64 6 651 2646
[email protected]
www.fernridgefresh.nz