In 2023, Oregon experienced a 17.5% increase in cranberry production compared to the previous year, attributed to favorable weather and growing conditions. Despite a 5% decrease in the overall U.S. cranberry harvest, Oregon's output contrasted positively, as reported by USDA data. Oregon's cranberries, constituting about 5% of the national harvest, are noted for their deep red color and high proanthocyanidin (PAC) content.
Cal Bewicke, CEO of Ethical Naturals Inc. (ENI), highlighted the challenges faced in 2022 with the supply of high-grade cranberries and the anticipation of better pricing and supply conditions into 2024 due to Oregon's robust harvest.
ENI, which launched its Cranberex ingredient in 2017, has observed increasing demand for high-quality cranberry extracts, especially from the European market, amidst global supply constraints. Cranberry, as a herbal dietary supplement, ranked sixth in the mainstream multi-outlet channel in the US in 2022, with significant sales figures reported.
Source: nutraingredients-usa.com